We understand
your marketing
needs & challenges
We know the building materials game inside out. We help you market products like lumber, doors, windows, engineered wood, composite decking, and custom millwork the right way. By showing what makes your products special, we give you an edge over others.
With us, customers will see why you're the best choice. We understand the unique challenges individual dealers or distributors face and tailor our strategies to fit. Our goal is to empower you and your team, ensuring you stand out and succeed in the market.
We're changing the game.
Our decades of experience and success in working with building materials industry stakeholders makes us the perfect partner to take your marketing to the next level without the hassle of doing it yourself!
Fortune 500 wholesale
distribution experience
National dealer leadership experience
34+
combined years of industry expertise
About Us
$500M
$8B
stefanie couch → CEo & Founder
Stefanie Couch is a visionary leader at the forefront of marketing innovation in the construction and building industry. As the founder of Build Gen Next and a lifelong member of the industry, she's dedicated to revolutionizing sales and marketing strategies within the sector. With a robust background that includes key roles in a Fortune 500 building materials distribution company, Stefanie has a track record of spearheading growth and leading successful rebranding initiatives.
Her expertise extends to empowering entrepreneurs and businesses to harness their unique strengths and build powerful personal brands, especially through the strategic use of social media. Her passion project is Build Women, a company to empower & strengthen women in construction and building industry.
Based in Atlanta, Georgia, Stefanie's approach is characterized by a blend of innovation and strategy, aimed at delivering exceptional value and fostering growth in sales, companies, and teams. Her commitment to driving positive change and embracing new marketing paradigms in the construction and building industry is unwavering.
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ben couch → Coo & Founder
Ben Couch is a tech-savvy, creative force with a diverse background in sales, design, photography, and videography. His keen eye and flair for visual storytelling elevate our brand narratives, making each project resonate with clients. Ben's multifaceted career spans tech sales, dealer lumber sales at a prominent dealer, and law enforcement investigations, equipping him with a unique blend of skills and perspectives.
At the helm of our operations team, Ben ensures precision and excellence in every endeavor. His hands-on approach guarantees seamless functionality and fosters an environment ripe for continuous improvement. Known for his adept project management, Ben consistently delivers customer-focused solutions in the building industry.
More than anything, Ben is passionate about enhancing client experiences, turning industry challenges into opportunities. His commitment to operational excellence and his proactive approach to client needs solidify his role as a pivotal leader in our team's success.
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amanda watkins → VP of Operations
Amanda Watkins is a cornerstone of Build Gen Next, bringing a wealth of experience and a meticulous approach to her dual roles in project management and customer success. With 12 years of experience in education, including a master's degree, Amanda brings a unique perspective to her work, ensuring our operations are executed flawlessly and our marketing strategies are enhanced with her insights.
Her keen eye for detail and her comprehensive approach are instrumental in ensuring smooth operations and project success. Amanda's commitment to client satisfaction is unwavering; she is dedicated to providing an exceptional client experience, drawing on her extensive background in education to foster understanding, communication, and collaboration.
As the architect of client experience at Build Gen Next, Amanda's expertise and dedication are pivotal in nurturing lasting client relationships and maintaining the high standards of service that our clients have come to expect.
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Meet the Innovators: The Creative Minds Powering Your Marketing Strategy
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stefanie couch is a speaker and coach for the construction industry & beyond. Check out her website to learn more.
Build Women is Changing The Blueprint For Women In Construction Through Community, Development, Education, & Allyship